Apple Doubles Down on visionOS: What Does This Mean for the Future of Vision Pro?

In short: Tim Cook has confirmed that Apple remains “very focused” on visionOS, with new features in version 26 and a clear long-term vision for Vision Pro—despite its high price tag.

During Apple’s Q3 2025 earnings call, CEO Tim Cook reaffirmed the company’s commitment to extended reality:

“We remain very focused on visionOS. We truly believe in this space,” he said. “I’m excited about the launch of visionOS 26… It includes Spatial Widgets to customize your digital space, more realistic Personas, and new enterprise APIs.”

What’s New in visionOS 26?

The latest version of Apple’s operating system for Vision Pro was officially announced at WWDC 2025, alongside iOS 26, iPadOS 26, and macOS Tahoe. The highlights?

• Liquid Glass Interface: a sleeker, more cohesive experience across Apple devices.
• Spatial Widgets: place interactive widgets anywhere in your virtual space.
• More Realistic Personas: better facial rendering for meetings and video calls.
• Improved Enterprise Support: new APIs enable more advanced professional use cases.

What About the Price?

Yes, the headset still costs $3,500. And no, Apple doesn’t see it as a mass-market product… yet.

Cook clarified that the Vision Pro is aimed at early adopters, much like the strategy behind the original iPhone. The goal is to refine the tech, learn from real-world use, and pave the way for more affordable models in the future.

A Quick Look at the Evolution

What Does This Mean for the XR Industry?

At InfinityOne3D, we see these updates as a strong signal that Apple is serious about XR. The evolution of visionOS creates exciting new possibilities for developers, designers, and accessory makers like us.

➕ Want to get the most out of visionOS 26?
Check out our full breakdown of visionOS 26 and the Air Cover 2.0